Hotels
Before booking, guests need to assess location, room suitability, stay arrangements and transport. Content should help them decide whether the property fits their trip, beyond attractive lobby photography.
Read the planning studyTravel experiences
Travellers need to understand suitability for their group, activity demands, the meeting point and the day’s arrangements. The plan reduces uncertainty before an enquiry.
Read the planning studyRestaurants
Restaurant content should explain what to order, the dining occasion, arrival and reservation arrangements. Images and menu details must match the current offer.
Read the planning studyRetail
Customers need product suitability, in-store experience, stock confirmation and support details. This plan concerns local retail content; cross-border selling and store eligibility require separate checks.
Read the planning study