01
Business identity & account preparation
Organise overseas entity documents, account information and applicable industry requirements. Assist with the professional-account application and profile setup.
ABOUT US
About DCZY
Xiaohongshu services for businesses worldwide.
ABOUT DCZY
DCZY / 大川中昱营销策划
Make customer acquisition simpler.
From brand identity to a plan for your overseas markets
DCZY focuses on Xiaohongshu operations and customer acquisition for overseas businesses worldwide. We connect business-account preparation, brand content, search topics and customer enquiries through Blue V support, account management and eligible promotion.
Starting with your actual business, location, industry and priority customers, we plan account positioning, useful Chinese content and enquiry handling. Help potential customers find your brand, understand your offer and take a clear next step.
With Xiaohongshu at the centre, we coordinate brand information, content and customer communication to build a practical presence in overseas Chinese-speaking markets.
STRATEGY INTO EXECUTION
Organise every deliverable around your business goals
02
Account management & content planning
Coordinate positioning, topics, copy, visual design and ongoing content around the questions your customers actually ask.
03
Search topics & coordinated promotion
Plan for location, industry and customer search questions. Coordinate creators and eligible promotion when included in the project scope.
04
Enquiry handling & performance review
Connect posts, profile information, permitted enquiry tools and follow-up. Review available reach, search, engagement and relevant enquiry data to guide the next steps.
BRAND PROJECT EXPERIENCE
Brand projects. Experience across sectors.
Selected projects from the historical Huachu Zhongxing portfolio, documenting the former business’s work in international brand communication, search, social media and e-commerce.
01 / SEARCH & DISCOVERYBe there when customers search.
European bespoke travel · Baidu and Google keyword optimisation
Explore the project
02 / BRAND & COMMERCEFrom brand expression to online experience.
French fashion jewellery · WeChat store and coordinated promotion
Explore the project
AIGUEMARINE
European bespoke travel
Baidu and Google keyword optimisation for brand visibility and customer discovery.
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AIGUEMARINE
European bespoke travel
Work documented in the portfolio
- Tailored search-engine keyword optimisation to the travel business.
- Coordinated Baidu and Google search work around brand and travel information needs.
Source: historical Huachu Zhongxing portfolio, pp. 14.
Les Georgettes
French fashion jewellery
WeChat store setup and coordinated online and offline promotion.
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Les Georgettes
French fashion jewellery
Work documented in the portfolio
- Built the brand’s WeChat store for online product and brand presentation.
- Coordinated the annual online and offline promotion programme.
Source: historical Huachu Zhongxing portfolio, pp. 35.
iALUGEN
French skincare
Social account management, product-review content and creator collaboration.
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iALUGEN
French skincare
Work documented in the portfolio
- Managed social content and original product reviews, including the Xiaohongshu work documented in the portfolio.
- Matched KOLs to the brand and coordinated reviews, imagery and recommendation content.
Source: historical Huachu Zhongxing portfolio, pp. 21, 70.
Sunway Lagoon
Malaysian attractions
Weibo and WeChat setup, content publishing and online engagement activities.
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Sunway Lagoon
Malaysian attractions
Work documented in the portfolio
- Established the brand’s Weibo and WeChat presence.
- Coordinated regular creative content and online activities to support audience interaction.
Source: historical Huachu Zhongxing portfolio, pp. 37.
SIM
International education
Integrated marketing planning, WeChat account setup and online information distribution.
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SIM
International education
Work documented in the portfolio
- Provided integrated marketing planning and established the WeChat official account.
- Distributed information through forums and Q&A platforms around prospective Chinese students’ questions.
Source: historical Huachu Zhongxing portfolio, pp. 23.
NANO JAPAN
Japanese consumer products
Social promotion, JD Worldwide store setup and ongoing store management.
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NANO JAPAN
Japanese consumer products
Work documented in the portfolio
- Built the JD Worldwide store and managed ongoing store operations.
- Coordinated store campaigns, including major shopping occasions, with social promotion.
Source: historical Huachu Zhongxing portfolio, pp. 67.
Project descriptions follow the original portfolio, with channels and scope shown individually.
COMMUNICATION & DELIVERY
A clear process, wherever your business operates.
Agree what is included, how we communicate and what your local team needs to provide.
Understand your local business
Share your city, registered entity, services, audience and existing account. We use these details to define a suitable starting point.
Agree scope and coordination
Confirm deliverables, quantities, formats, revision rounds, costs, approval owners, preferred language and overlapping working hours.
Create, approve and deliver
Provide accurate information and authorised material. Content is prepared for your review, then published or handed over under the agreed permissions.
Review and improve
Review completed work, available performance information and customer feedback. Agree the next priorities and keep business details up to date.
Tell us your preferred working language and time zone. Contact channels, overlapping hours and response arrangements are agreed before work starts. Email, WeChat, calls or other available channels can be discussed; live customer service and round-the-clock support require a separate scope.