Describe the entity and the real business
Record the registration region, business name, actual services, operating city and service area. Professional identity, advertising and transaction tools need separate assessment. Share initial business information first; provide company documents through the secure method agreed for the project.
Choose the audience in your city
A local resident, a student and a short-stay visitor may ask different questions about the same business. Identify the priority audience from your customer base and service area, then decide what information and content it needs.
Review the existing account
Record your current profile, published content and available data. Confirm the Chinese brand name, address, opening hours and service description so that posts, profile information and the local team are consistent.
Collect material and usage permissions
List approved product, location, service and team footage. Confirm who can use it, whether people have agreed to appear, and whether it may be reused in ads or other posts. Do not assume third-party material is available for brand use.
Agree communication and local reception
Confirm the project language, time zone, contact channel, approval owner and practical response windows. Separately decide who answers customers, confirms bookings and records outcomes. Content production and customer service are different responsibilities.
Planning guidance drawn from the supplied company, platform and industry materials. Current requirements and tools must be checked for the actual entity and business.
Prepare a project brief