DCZY / Juguang setup preparation

Xiaohongshu Juguang setup for overseas entities: eligibility and launch preparation

Prepare an overseas business for Juguang advertising with separate checks for eligibility, documents, content, budgets and enquiry handling.

Updated 2026-10-20 · DCZY editorial team

Before arranging Juguang advertising for an overseas company, establish whether the actual business can use the current route. This guide organises preparation and launch work. It is not a universal account-opening promise or a substitute for instructions in the current account interface.

Separate business identity from advertising checks

Check the enterprise identity, advertising requirements and proposed content separately. The official professional account FAQ distinguishes professional account setup from advertising qualification work. Do not assume a Blue V badge removes the need to check the advertising process.

1. Describe the actual advertised service

Record the entity jurisdiction, operating market, specific product or service, intended audience and account URL. If a group operates multiple businesses, identify what this campaign would promote. Use the official Juguang platform and current help to confirm the available route before committing to document translation or production.

2. Prepare a document and question register

List the documents required by the applicable route with names, versions, owners and open questions. Keep brand, website and business explanations consistent with the proposed promotion. The current application and review feedback determine the exact scope and format. Agree who controls the account, approves information and receives messages. Exchange complete records securely.

3. Follow the current interface and record feedback

Use the steps actually displayed in the official account rather than assuming every applicant sees identical buttons. Have the company approve the final information. Save review feedback and map each point to a field or document. Distinguish missing information, document quality, business explanations and eligibility questions. Do not rename restricted activities or use an unrelated entity to avoid a requirement.

4. Prepare truthful content alongside the application

As an operating recommendation, assemble service descriptions, authorised photos or video, scope, pricing explanations and the types of enquiries the team can handle. Support numbers and case outcomes with evidence. Prepared content is not approved content: review the actual account, business and creative requirements before launch.

5. Separate costs and reception responsibilities

ItemQuestion to resolve
Setup supportWhich preparation and feedback tasks are included?
Platform requirementsWhat does the current account require and who confirms it?
Advertising budgetWho approves spend and receives consumption records?
Content and managementWhich deliverables are included or separately priced?
ReceptionWho replies, in what time zone, and how are enquiries handed over?

This guide does not make payments or prescribe an unverified minimum budget, opening fee or review duration. The business controls payment and account permissions.

6. Check readiness and measure actual enquiries

Before launch, review business information, content evidence, budget approval and the enquiry options actually available. Assign reception and keep a simple log separating enquiries, qualified demand, bookings and sales. Do not treat views as customers or assign an unknown source to an ad campaign without evidence. See the enquiry measurement guide.

An initial conversation can start with the jurisdiction, actual service, website or account URL and the problem to resolve. Discuss the support scope through DCZY contact details.

This guide includes preparation and operating recommendations. Confirm the applicable entity, region, industry, fees and functions against current official rules and review feedback.

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