Define a relevant enquiry first
Agree what matters for the business: customer location, a real service need and a practical way to continue the conversation. Decide how repeat enquiries, irrelevant messages and existing customers are treated before comparing periods.
Keep each stage visible
Review publishing completion and available content signals, then enquiry volume and relevance, followed by booking or sales feedback from your team. These measures answer different questions and should not be added together.
Separate the costs
Record media spend, content-management fees, ad-management fees, creator fees and filming costs separately. Any cost-per-enquiry figure should state both the included costs and the enquiry definition.
Record useful local feedback
City, language, opening hours and service area can affect whether an enquiry can become a booking. Agree which feedback the local team records and collect only the necessary information under the relevant permissions.
Review on an agreed timescale
Some customers save information and return after further searches. Review new enquiries and later outcomes over the agreed period. Platform attribution, manual notes and actual sales records have different limits; do not claim complete attribution without the required data.
Planning guidance drawn from the supplied company, platform and industry materials. Current requirements and tools must be checked for the actual entity and business.
Prepare a project brief