Compare the same scope before comparing price
A monthly fee or post count alone does not describe the work. Define the audience, operating market, account status, formats and support required, then request comparable proposals. The checklist below supports planning; it is not a promise that every service is included in a standard package.
Specify the content deliverables
Itemise topic planning, copy, covers, image posts, scripts, editing, subtitles, publishing and revision rounds. State quantities, approval checkpoints and acceptance criteria. Separate delivery of finished files from account publishing. Clarify whether filming, local visits, translation, voiceover and on-camera talent are included. The business must verify factual claims about its products and services.
Define material and approval responsibilities
Agree who supplies photos and video, who has usage permission and when materials are due. Plan for missing footage and approval delays. Establish a working language, a time-zone overlap and one approval owner. Customer images and third-party work require appropriate permission.
Separate publishing from customer service
State who handles comments, messages and escalations, during which hours, and how leads reach the local team. Publishing does not automatically include round-the-clock reception. Prices, bookings, stock and service delivery need confirmation from the business.
Separate media and partnership costs
Distinguish agency fees from advertising spend, campaign management, creator fees, samples and travel. Define written approval for extra costs and access to spend records. Advertising and creator activity depend on applicable account and category conditions.
Ask for an auditable handover
A useful report includes the plan, published links or delivered files, revisions, available performance data, enquiry feedback and next actions. Label the reporting period and source. Agree account ownership, asset handover, pause arrangements and payment milestones before work starts.
This guide provides preparation and operating recommendations. Current application requirements and available functions must be checked through Xiaohongshu’s official help centre and the professional account platform.