Platform case reference
Shanzhu Photography: Connect specific audiences with useful reasons to choose.
A platform photography-service case linking audience needs, content and lead feedback.
Platform or third-party reference. Not a DCZY-managed project. Adapt the editorial approach to your actual market and available tools.
LESSONS & LIMITS
What can an overseas business learn?
For an overseas service business, the useful principle is to explain the experience, practical details and customer fit. The original market and available tools do not automatically transfer to another region.
Questions to bring into a plan
- Identify the relevant need for each audience.
- Answer experience, service and brand questions.
- Use applicable lead feedback to inform the next plan.
Original source and figures
The source reports a 50% increase in brand revenue and a 49% reduction in lead acquisition cost for January–September 2025. These figures describe the original project and are not DCZY results, an overseas benchmark or a performance promise.
Source: Xiaohongshu 2026 Platform Marketing Overview, page 34. Not evidence of current overseas eligibility or a guarantee of results.