COMPANY PROJECT MATERIALS / JWC Academy
Make a specialist course easier to discover.
Professional account and course-promotion material for a coffee and bartending academy.
Historical company portfolio material. The original context, reporting limits and current eligibility must be considered separately.
PROJECT CONTEXT
Background
The company service deck presents the account, course offering and historical advertising figures for JWC Academy.
Work shown in the material
- Presenting the academy and its courses.
- Xiaohongshu paid promotion.
- Reviewing impressions, clicks and advertising costs.
What the source records
The source records CNY 3,716.34 in spend, 109,427 impressions, 6,256 clicks, a 5.72% click-through rate and CNY 0.59 average cost per click.
Company service deck, page 22. The source does not state a reporting date or campaign duration. It also lists 700+ potential student enquiries without an attribution breakdown. These are historical source figures, not a forecast.
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